Managed social advertising for local businesses and dealership groups

Social advertising you can finally understand—and control.

Ad Pilot plans, creates, manages, and improves your social advertising. You get work built around your actual business, a clear say in what goes live, and a real person who answers the phone.

See the workYour experience
Capitol Car Credit · presenter-led campaign
Real client performance

Results from campaigns Ad Pilot manages.

Real platform data from locally operated businesses. Figures show advertising spend paid to the platform — Ad Pilot's flat management fee is separate.

Local auto dealer
$4.48 per lead(average platform spend)
1,200 Meta-attributed leads · February–August 25, 2026
Source: Meta Ads Insights API for Capitol Car Credit campaigns during the period shown. Results vary by business, market, budget, and campaign.
Local solo stylist
$60/mo ad spend → 4 appointments, 240 site visits(average)
Site visits averaged over four-week periods, June–August 2026; appointments booked August 2026. Results vary by business, market, budget, and campaign.
AI for the heavy lifting.Real people where it matters.Your accounts. Your data. Your decision.
The work

Not content for content's sake. Every piece has a job.

We build ads that create action and posts that keep your business visible, useful, and familiar. Each can use an image or video—and either feature your people or let your business lead.

1
What are we making?
Ad or Post
2
What format fits?
Image or Video
3
What leads the message?
Your people or Your business
Ads · create measurable action

Pay Meta to put the right message in front of the right people.

Ads are targeted beyond the people who already follow you. They are built around a specific result—such as a lead, visit, booking, or inquiry—and improved using real campaign performance.

Image adEfficient variety

Give someone a clear reason to act.

Image ads are efficient to create, so we can test more offers, angles, and visual directions while keeping the campaign fresh.

AP
Hair by Lisa
Sponsored·Central Illinois
•••
People-led Hair by Lisa image ad in a sponsored feed placement
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Your people

Recognition and authenticity help carry the message.

AP
G&K/K NAPA Auto Parts
Sponsored·Central Illinois
•••
NAPA Carlyle Legacy Tools sale image ad in a sponsored portrait feed placement
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Your business

The real product, offer, and brand take the lead.

AP
Capitol Car Credit
Sponsored·Central Illinois
•••
Capitol Car Credit single-car price-hero image ad for a 2015 Chevrolet Cruze
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Real inventory · clear price

A live vehicle, mileage, and price become the whole message.

Best for: offers, inventory, reviews, introductions, and frequent message testing.

Real client work · Hair by Lisa · G&K/K NAPA Auto Parts · Capitol Car Credit

Video adRicher persuasion

Earn attention, explain more, and make a stronger connection.

Video combines motion, sound, captions, footage, and story. Presenter-led video carries the highest production investment—and offers the strongest opportunity for human recognition and trust.

Hair by Lisa · Dry Ends
Your people

An owner or team member becomes the familiar face of the message.

Capitol Car Credit · Walkaround
Your business

Real footage, inventory, place, offer, voiceover, or music leads instead.

G&K/K NAPA · Presenter-led
Your people

A real team member makes the local business recognizable.

Best for: stopping the scroll, explaining value, showcasing inventory, and building trust.
The mix matters

Your plan determines the volume and production mix.

  • Images support greater cadence, variety, and fast response.
  • Video adds richer storytelling and explanation.
  • Your people add recognition and human connection.
See what happens after you sign
Your client experience

What happens after you say yes?

A focused onboarding, quick decisions from your phone, and a partner who keeps managing after the ads go live.

Onboarding

A little access from you. The setup work stays with us.

How much work will this be?
Share essential access, answer key business questions, and review the initial work. We handle the advertising setup, asset creation, and campaign preparation.
What do I need to provide?
Meta account access; website, tracking, or inventory contacts when needed; business details and offers. Eric can photograph participating people and the location.
When do ads—and learning—begin?
Most clients launch within 1–2 weeks after the required access and foundations are ready. Campaign data starts accumulating after launch; the first few weeks help Meta learn and show us what to improve.
What we need from you
We handle the rest
A few things only you can provide
Timely access and answers keep the launch moving. Ad Pilot handles the advertising work.
Meta Business and Ad Account access
Website, tracking, or inventory contacts
Business facts, offers, and initial approvals
Photos of your people and location
Typical launch
1–2 weeks after the required access and foundations are ready.
Most of the work happens on our side. Your access, approvals, and real-world feedback keep it moving.
The exact setup depends on what your business already has in place.

We will identify what is required before work begins and keep the process moving with you.

Questions still go to a person.
A plan sized to the work

Your plan matches the amount of advertising it needs to support.

The primary driver is planned monthly ad spend: a larger media budget needs more fresh creative, more angles, and more active testing. Eric builds the exact proposal around your business, priorities, and setup complexity.

Tier 1

Focused

A smaller paid-media budget and one clear campaign priority.

Relative creative cadence

Consistent image advertising · A focused video cadence · Core campaign learning

More room to test
Tier 2

Active

An ongoing advertising program that needs more variety and testing.

Relative creative cadence

More image and video variations · Regular people-led creative · Room for ads + posts

Tier 3

Expanded

Higher media investment, more simultaneous angles, and faster refresh.

Relative creative cadence

Highest creative cadence · More active tests and directions · Broader content mix

Every tier includes
Strategy, production, management, approvals, and reporting.
  • Strategy and campaign setup
  • Creative production
  • Ongoing management and optimization
  • Client review and approval
  • Plain-language performance reporting
  • A real client partner

All Ads

Every included image and video supports paid advertising.

Ads + Posts

Trade some ad volume for educational and timely business-page posts.

Dealer essentials

The automotive plan includes more than creative.

Feed adsRich leadsMarketplaceNew inventory

Dealer advertising depends on inventory, fast lead context, and local selling workflows. Those pieces are designed together instead of sold as disconnected software.

Inventory-feed ads

Always-current vehicle advertising tied to the dealer’s available inventory.

Rich lead emails

Form details, vehicle context, repeat-lead history, and clearer follow-up information.

Marketplace posting

Optional automation for keeping eligible inventory visible on Facebook Marketplace.

New-inventory posts

Optional feed-driven announcements for the dealership’s business page and website workflow.

No prices are published here. Final creative quantities, onboarding work, media budget, and optional automations are confirmed in the proposal Eric prepares with you.

Who you are working with

Advertising experience. Local accountability.

The technical system stays behind the scenes. Kelly builds it; Eric makes sure the relationship never feels like software support.

18 years
across Google Ads

Kelly, a former Google Ads UX Director, builds Ad Pilot around the needs of each client.

1 business day
response standard

Eric brings deep local sales and dealership experience—and answers when clients need him.

Ad Pilot founder Kelly Knight and sales director Eric Sears
Kelly Knight and Eric Sears · Product depth and local dealership experience, working as one team.
BJ the Ad Pilot blue jay

Why a blue jay?

BJ is local, intelligent, adaptable, and a gifted mimic. He represents what Ad Pilot is here to do: learn the voice of a local business and help carry it into the community—clearly, consistently, and in a way people recognize.

Around here, we call that “Let's fly.”

FAQ

Straight answers before you get started.

We can handle the full social advertising loop: strategy, creative, campaign setup, publishing, performance monitoring, and the next round of improvements. The exact mix is tailored to the business and its package.

AI is part of how we produce more high-quality work with a focused team, but it is not the service by itself. Ad Pilot combines structured knowledge of your business, platform campaign management, human review, and a real client relationship.

A typical launch takes one to two weeks after the required accounts, access, website, feed, and other foundations are ready. A business starting from scratch may need additional setup before effective advertising can begin.

Onboarding and the first couple of months are the most collaborative while we learn the business and calibrate the plan. After that, involvement depends on how much review and conversation you prefer.

Meta—Facebook and Instagram—is our primary paid advertising platform today. We use TikTok and other channels when the audience and type of content make them a good fit.

You do. We are added with the access needed to manage the work, while your business retains ownership of its accounts, assets, and first-party information.

Yes. Review and approval are built into the process. If we use a person’s likeness or voice, we also require explicit permission and documentation.

We work best with locally operated businesses and dealership groups that control their own advertising and value a hands-on partner. That includes independent used dealers as well as franchise groups selling new and used vehicles. We onboard carefully so the work stays personal and the service stays responsive.

Keep the conversation going

Already spoke with Eric? Let's build the right plan around your business.

We onboard carefully so every new partner gets real attention. Call, text, or email Eric and he will respond within one business day.

Have Eric contact me

How should he reach you?

Eric will reply from his Ad Pilot email.

Call or text Eric309-300-3535Email Ericeric@ad-pilot.ai
No public pricing maze. Eric will explain the fit and the current options.