Reach local buyers in the places they already spend time, building familiarity and trust long before they hit the vehicle listings.
McKinsey found that brands in a buyer’s initial consideration set can be up to three times more likely to be purchased. The goal for your dealership: become a name buyers already know before they start comparing.
Source: McKinsey & Company, The consumer decision journey.
Price compared. Dealers compared. Margin squeezed.
We put your dealership in local buyers’ social feeds before they start car shopping. Video ads featuring your people, inventory, customer reviews and useful advice help buyers get to know you and give them reasons to consider your dealership when they’re ready.
We help you with both.
Your inventory in front of ready buyers, and video that makes you the dealership future buyers already know.
Every example here is a real Capitol Car Credit ad. Capitol, in Rantoul, lets us use their ads as our examples.
July 16 to October 14, 2026
About 49 local people a week reach out about a car, at about $4 each.
53,743 different local people saw Capitol’s ads, about 3 to 4 times each. That repetition is how a name becomes familiar.
A specific car from the lot can appear as a labeled ad next to ChatGPT’s answer in a conversation about cars. Capitol started August 27.
Source: Facebook Ads and ChatGPT Ads data for Capitol Car Credit. Results vary.
Your people, your cars and your dealership’s personality, brought together in video ads. Watch a few complete examples, plus an educational post that keeps your page useful between campaigns.
Your inventory feeds the ads, putting individual vehicles in front of shoppers as they scroll, research and search.
Vehicle photos, prices and details in the Facebook feed give shoppers a way to discover your inventory without searching for your dealership.
Relevant vehicles can appear in clearly labeled ads alongside ChatGPT conversations, with a direct link to learn more about the car.
Next: Google vehicle ads for shoppers actively searching. Setup is underway for Capitol Car Credit.
Here’s how both go further.
The right budget depends on your local market and on what the ads are actually doing. We reach people in your area, watch the results, and keep the ads fresh instead of putting more money behind one that has gone stale.
New video ads to approve, campaigns managed and adjusted as results come in, lead emails that tell your salesperson why the customer reached out, and a page that turns a ChatGPT ad click into a lead.
You see every idea before it’s made, every video before it runs, every lead as it lands, and a weekly report in plain language that tells you what happened and what we’re changing.
Get the shopper’s contact information, the ad they responded to and any previous submissions, together in one email.
A daily email gathers the listings to post or mark sold. The Chrome extension fills each listing in, and your team clicks Publish.
When new cars land in your inventory, you get a text. Tap the link, check each ready-to-post caption, then Approve & Post puts it on your dealership’s Facebook page, or Skip.
Stay in control without becoming the ad manager.
Share access to your ad accounts and inventory, plus the details and photos that help us represent your dealership. Eric helps you get everything together; we handle the campaign setup.
Review video ideas and their opening lines, then approve the finished videos before they run. Approve, skip or request a change through a link sent by text.
We monitor performance, refresh the ads and send your weekly report. Your feedback on appointments and sales helps us understand what’s working.
Based in Bloomington. Serving Central Illinois.
Kelly spent 18 years across Google Ads, most recently as a UX Director, and builds the Ad Pilot system. Eric is a lifelong central Illinois salesperson with deep dealership experience, and he answers within one business day.
The advertising for your dealership, start to finish: strategy, video ads, inventory-fed vehicle ads on Facebook and ChatGPT, campaign setup, publishing, performance monitoring, a weekly report and the next round of changes. Eric is your contact throughout.
No. AI tools can generate images, videos, and even launch campaigns, but someone still has to decide what to advertise, build the strategy, judge what is working, create the next test, manage the account, and connect the advertising to what is happening inside your business. With a tool, that someone is you. With Ad Pilot, it is us. We use AI so you don’t have to.
A typical launch takes one to two weeks after the required accounts, access, website, feed, and other foundations are ready. A business starting from scratch may need additional setup before effective advertising can begin.
Onboarding and the first couple of months are the most collaborative while we learn your dealership and calibrate the plan. After that, it is mostly approving video ideas and finished videos from your phone, plus telling us which leads turned into appointments and sales.
Facebook and Instagram, for both video ads and inventory-fed vehicle ads, plus vehicle ads on ChatGPT. Google vehicle ads are being set up and are not live yet.
You do. We are added with the access needed to manage the work, while your dealership keeps ownership of its accounts, assets, and first-party information.
Yes. You approve the video ideas and then the finished videos from your phone before any video runs. If we use a person’s likeness or voice, we also require explicit permission and documentation.
We work best with dealerships that control their own advertising and want a hands-on partner, whether independent used-car dealers or franchise stores selling new and used vehicles. We onboard carefully so the work stays personal and the service stays responsive. A short conversation with Eric is the quickest way to know whether it fits.
Call, text, or email Eric. He responds within one business day.
BJ is local, intelligent, adaptable, and a gifted mimic. He represents what Ad Pilot is here to do: learn the voice of your dealership and help carry it into the community: clearly, consistently, and in a way people recognize.
Around here, we call that “Let's fly.”
